Who We Are
We are your guide, bringing fresh perspectives and innovative solutions, to develop high quality people and build high performing businesses.
Professional Background
Joe Cohen is a business and leadership coach with over a decade of experience helping senior-level business professionals and entrepreneurs achieve remarkable success. With a Juris Doctorate and a lifelong commitment to growth, Joe combines real-world strategy with powerful mindset work to drive transformative results. His coaching goes beyond theory, focusing on actionable strategies that create lasting change.
Joe believes that mindset and emotional wellbeing are inseparably linked to business performance—a principle he discovered while coaching leaders at top organizations like Google, Microsoft, Wells Fargo, Fidelity, AT&T, and the Navy SEALs transitioning team. As a trusted advisor to leaders and a management consultant, Joe serves as a secret weapon for those looking to unlock their true potential. His approach blends strategy, emotional intelligence, and resilience, empowering leaders to achieve clarity, balance, and lasting success.
To learn more about my personal story and journey, see below.
A Story of Resilience and Leadership
I'm Joe Cohen, and my journey has been shaped by extraordinary adversity and deep transformation. Born in December 1978 during the Iranian Revolution, my life began in chaos. My father, who worked for the Shah, was murdered when I was an infant, leaving my family shattered. My mother, desperate for safety, fled with us to Mississippi, where a new struggle began.
I grew up moving constantly—over a dozen cities, changing names, religions, and cultures. I never felt like I belonged. I endured racism, violence, and was even attacked by skinheads. My brother's tragic murder deepened my search for meaning, yet my life spiraled into chaos. By 17, I was homeless, caught in a destructive cycle.
Then came my turning point: a profound moment of reckoning in Los Angeles that forced me to confront my choices. In that dark place, I made a decision that changed everything—to completely rewrite my story. That was over 25 years ago.
I committed myself to transformation, earning a law degree and diving into leadership development. I faced near-death experiences, overcame deep trauma, and turned pain into purpose. My work led me to consult for organizations like Google, Microsoft, Wells Fargo, and the Navy SEALs—helping leaders thrive under pressure and drive meaningful change.
But transformation isn't just about success. It's about healing. Through plant medicine, breath work, coaching, therapy, and deep introspection, I learned that true power comes from mastering your inner world. I've done deep transformational work that helped me reconnect with my authentic self and break through my limitations.
What sets my work apart is this: my challenges became my gift. Because I've walked through the depths of trauma, homelessness, and loss, I don't work at surface level. I go beneath—into the unconscious patterns, limiting beliefs, and emotional wounds that keep leaders stuck. This is what separates my approach from traditional coaching and consulting.
I've developed a 360-degree integrated methodology that addresses the whole person: mind, body, spirit, and systemic patterns. While others focus on strategy or tactics, I work at the root level where real transformation happens. This holistic approach creates breakthrough results that last because we're not just changing behaviors—we're rewiring the internal operating system.
Today, my mission is clear: to help individuals and organizations break free from limiting narratives, build resilience, and lead with clarity and confidence through deep, integrated transformation.
Here's How We'll Transform Your Life:
Reframe Challenges as Growth Opportunities: I'll help you shift obstacles into fuel for transformation using my Adaptable Leadership framework.
Develop Resilience & Emotional Intelligence: Strengthen your mindset and emotional agility to navigate life's toughest moments.
Embrace Healing & Authenticity: Through holistic tools and deep self-work, you'll reconnect with your true self and step into your power.
Principles I Live By:
True power is mastering your inner world
Your soul's work is to transform pain into wisdom
The wounds you heal in yourself, you heal in the world
Your greatest struggles hold the seeds of your highest growth
You Don't Have to Do It Alone
Without the right guidance, you risk staying stuck in limiting patterns that keep you from your true potential. But with the right mindset, frameworks, and support, you can break free, align with your purpose, and create lasting impact.
Let's Have a Real Conversation
From a life of chaos to one of purpose and leadership, I've walked through the fire and emerged stronger. Whether you're a leader seeking personal breakthrough or an organization ready for systemic change, if you're prepared to go deeper than surface-level solutions and do the real work of transformation, let's talk.
This isn't about quick fixes or motivational Band-Aids. This is about fundamental change that lasts—for you and your teams. If that resonates with you, reach out and let's explore what's possible.