Who We Are
We are your guide, bringing fresh perspectives and innovative solutions, to develop high quality people and build high performing businesses.
Professional Background
Joe Conen is a business and leadership coach with over a decade of experience helping senior-level business professionals and entrepreneurs achieve remarkable success. With a Juris Doctorate and a lifelong commitment to growth, Joe combines real-world strategy with powerful mindset work to drive transformative results. His coaching goes beyond theory, focusing on actionable strategies that create lasting change.
Joe believes that mindset and emotional wellbeing are inseparably linked to business performance—a principle he discovered while coaching leaders at top organizations like Google, Microsoft, Wells Fargo, Fidelity, AT&T, and the Navy SEALs transitioning team. As a trusted advisor to leaders and a management consultant, Joe serves as a secret weapon for those looking to unlock their true potential. His approach blends strategy, emotional intelligence, and resilience, empowering leaders to achieve clarity, balance, and lasting success.
To learn more about my personal story and journey, see below.
From Chaos to Clarity: A Different Kind of Leadership Coach
I was born in Iran during the Revolution and raised in chaos. By 17, I was homeless with "struggling" tattooed on my arm—because that's what you do when you can't see a way forward. LA County Jail became one of many rock bottoms.
Then my brother was murdered. At his funeral, I couldn't even cry. My body had learned to shut down long before.
That's when everything changed.
The Long Road Back
People have told me—half-joking, half-serious—that most folks would still be in therapy working through just one of the traumas I've survived. I've lived through dozens.
But I chose something different—I refused to stay a victim. I committed to living an empowered life, and that choice changed everything.
The path forward started in rehab. From there, I went back to school and earned my college degree. I worked in corporate for many years, then got a law degree. My first job after law school was at a business consulting firm.
I spent years building what looked like success while doing the deeper work of rebuilding myself. I explored many modalities for my own healing—traditional therapy, coaching, somatic work, mystical practices, and psychedelics and plant medicine in intentional therapeutic settings.
What I developed from all of this is a framework that's not rigid—it's flexible, integrated, and whole. I meet people exactly where they are.
"Until you make the unconscious conscious, it will direct your life and you will call it fate." — Carl Jung
Recently, I discovered the story I'd been told about my father for decades wasn't true. So I legally changed my name—aligning my identity with who I actually am, not who I was told to be.
Organizations do the same thing. They cling to old identities that no longer serve them. Real transformation happens when we have the courage to step into alignment.
"The cave you fear to enter holds the treasure you seek." — Joseph Campbell
What Makes This Work Different
I've trained with the top transformational coaches and completed some of the most rigorous leadership programs in the world. All of it has been invaluable—and that's exactly why I don't rely on just one approach. When you only have a hammer, everything looks like a nail.
I connect dots others miss. Traditional leadership tools meet unconventional approaches. Strategy meets emotional depth. Professional growth meets personal healing. Because you can't separate who you are at work from who you are everywhere else.
I've helped hundreds of leaders and organizations shift from fear to trust, from burnout to authenticity, from scattered to purposeful. The ripple effects are real—families change, teams transform, cultures evolve.
"As we let our own light shine, we unconsciously give other people permission to do the same." — Marianne Williamson
Who This Is For
My clients are professionals, executives, and business owners (typically 30-60) who know surface-level solutions won't cut it. They're ready to do things differently. To go deeper. To break free from patterns that no longer serve them.
They want to grow their business, lead more powerfully, and stop compartmentalizing their lives.
And yes, I'm also a father to a 13-year-old daughter. Raising her without passing on what I experienced? That's been my greatest leadership work. (Teenagers are humbling. 😅)
What's Possible
The chaos becomes clarity. You shift from survival mode into strategic leadership. You stop feeling disconnected from yourself and become fully embodied. The old stories that kept you small? They transform into authentic leadership that creates real impact.
This isn't about quick fixes or motivational speeches. This is fundamental, lasting change—the kind that transforms how you lead at work and in life.
Let's Talk
If you're ready to go beyond surface-level solutions and do the real work of transformation—whether for yourself or your organization—let's have a conversation.
No pressure. Just possibility.